GTM

In-depth essays on business and technology

July 5, 2017
product-pallet-fit copy

Rethink Your Go-to-Market (GTM) Strategy for IoT

We can build the best camel there is. But can we transport the camel to the right buyer? Do you have the right pallet for it? […]
April 23, 2017
xfinity-netflix-knot

Frenemies and Knotted Value Chains

Comcast advertising Netflix as a feature of its cable TV service would have raised eyebrows once. These days Comcast’s Xfinity service brochures routinely feature Netflix access […]